A list of stealable marketing ideas
Happy Monday!
The AI news firehose has not abated. I crafted this helpful schematic of my AI Clambake workflow:
[The firehose] -------> [my face] -------> [this newsletter]
I hope you find this issue to be fruitful yet festive.
Xoxo,
Kos
AI is making tech-folk anxious and lengthening their workdays
“Engineers are working until 4 a.m. to demonstrate productivity on par with the agents they’re deploying.”
Ha ha. Nah.
A list of this guy's 9 favorite marketers
Come for the listicle; come back for the concise presentation of ideas that you can steal. I like this one from Anthropic: “When code breaks, developers paste the error into Google. Anthropic buys ads on those exact searches, so Claude shows up right when someone’s stuck. (Spicier version: bid on the errors your competitor’s product throws…)”
Here are those WebGPU shaders in Figma you were asking about
Figma has beefed up its AI design agent. To those designers who dreamed of connecting to Hex and Notion and Atlassian from the comfort of their own Figma dashboard, your day has come!
Teleoperation may expand opportunities for remote work
Why drive the loader machine to stack potassium sulfate onto the shelves at the factory when you can operate a machine, from your house, 3,000 miles away, with your laptop?
A hypothetical society where AI does ... everything
One reason I don’t panic about AI replacing humans is that it seems hard to have an economy if people can’t buy stuff. One work-around is a guaranteed basic income. This post takes the scenario and runs with it. It’s an interesting thought experiment, I’m not sure I buy the conclusions.
ChatGPT will be able to beat-box now
The chat agent will be able to speak, hear, and listen at the same time. Added bonus: it can beat-box.
ByteDance's new video model can create 30-second clips from one prompt
“Seedance 2.5 allows you to attach up to 50 references to your request, giving you more control over the video it creates.”
It's still a question of creative vision (not taste!)
Taste, the new buzzword in an AI-fueled boom in ads, is not what ultimately wins the brand game. Curating doesn’t matter if the stuff you’re curating is mediocre. The true key ingredient? Good creative! (Twas ever thus.) Nods to Liquid Death and Bandit in the post.
TikTok adds new AI tools for marketers
It will show you videos similar to the one you have in mind and tell you how those other videos are performing. Juicy!
Getty inks deal with OpenAI for display of its images
“I’m not dead yet!” Despite Getty’s stock going from a high of $30 to under $1.
The deal means OAI pays Getty to be able to display Getty images in its search results. It’s encouraging that there may be a future for company’s with irreplaceable and culturally significant I.P.
I don't understand Claude Tag
“The tool can be used to monitor activity in the work messaging app and, with some preset guidance, send alerts about posts that may impact the user’s day or drop a comment in a conversation. It can also be ordered to fix issues with code.”
This is a pattern with a lot of marketing copy for new AI products: it fails to communicate the benefit. Or maybe there is no benefit? Why would I want Claude Tag alerts in addition to Slack or Teams alerts? Do I really trust Tag to reply to work messages for me? Nope!
A good primer on how and why to use Skill.md docs
This is a useful post about how to use Skill.md docs, for non-nerd types. Good stuff to know even if you’re not building websites.
Bragging about replacing humans with AI is a bad idea
One neat trick for not getting egg on your company’s face.
We won't have much to say about what AI wearables do with our image and speech
Here’s a zesty lede: In February, during a trial at a Los Angeles courthouse on the addictive nature of social media, Judge Carolyn B. Kuhl threatened to hold Mark Zuckerberg’s team in contempt for wearing Meta glasses into the courtroom. Companies like Omi, Plaud, and Limitless AI are all making devices that can all record “meetings.” These devices can pass along our digital likeness, behavior, voices, maybe geolocation(?) to home base where they can be used to train AI models and are shared with whatever third parties those companies choose to sell … us to. Meta’s AI policy states: “Even if you don’t use our Products or have an account, we may still process information about you to develop and improve AI at Meta. For example, this could happen if you appear anywhere in an image shared on our Products by someone who does not use them or if someone mentions information about you in posts or captions that they share on our Products.” We have little in the way of legal protections currently.